Verena Kloos Strategic Design Consulting


Welcome to
Verena Kloos Strategic Design Consulting

We stand for design thinking at its best: Improving your business through a fluid, interactive process aimed at creating or refining your most precious company asset: your unique strategic identity.

At the intersection of design, technology and strategy consulting, we offer our customers a highly tailored approach, delivering tangible results.

Design Thinking

Fluid, connective and conclusive

Rooted in the actual design process, design thinking denotes one fluid, interactive and holistic process. A rapid procession of prototypes serves to deliver proof of concept as we go along. This results in integrated solutions which benefit from early customer feedback and from the chance to root out misconceptions early. We start with thorough research executed by an interdisciplinary team of experts. Their findings provide the foundation for our process of mapping the future and creating the contextual framework within which our prototyping will take place.

Built into this process is the idea of “fail early and fail often” – rather than making an assumption at the start, working to fulfill it and then realize it was the wrong track all along, design thinking and its accommodation of “failure” guarantees the most effi cient and valuable outcome for your customers at any time.

Verena Kloos

Experience and leadership

After more than 25 years in the corporate environment, most prominently as the president of BMW Designworks, Verena Kloos established her design consultancy practice in 2014 with the ambition to bring her deep knowledge and expertise of strategic design to a wider audience of clients and customers.

Known for her analytical mindset, uncompromising sense for aesthetics and acute feeling for what lies ahead, she draws on her long experience of leading her teams to develop award winning design concepts and on her close network of leading experts to guide her customers to processes and products which stand for long lasting strategic advantages and improved profitability.


Future Aesthetics

One step ahead of the competition

Helping our clients to determine the colours, materials or interface appearance of their products is one of our greatest pleasures. We constantly have our feelers out for what’s coming next, making sure your product will still be relevant in five years’ time from an aesthetic point of view.

Not only will it fit the market, it will also still represent your unique brand values – and we’re working to make sure they’ll be just as relevant then as they are today. The shape, colour, material, surface quality, sound and possibly even taste of your product should be mirror your unique brand, now and in future.

How We Work

Creative Culture

Gaining strength from detail

A strong and positive company culture weaves together your business and your people and attracts new talent. We audit your creative processes, take a close look at your physical surroundings and define sources of inspiration, giving your team the power to thrive in an ever-changing creative world by affording them new perspectives.

We take a close look at your particular situation and show ways of fostering creative cross-fertilization and embracing strategies for the incubation of ideas. Our careful creative curation and coaching will help to define and grow your creative team to its full potential.

Customized Consulting

Small and agile

We believe that every client deserves individual attention and a made-to-measure solution to their challenges. We are a small consultancy with great internal expertise and we draw on our network of some of the world’s most talented and visionary designers and other experts.

Working with us gets you direct access to the top and an approach that is strictly results driven; we don’t sell up and we believe only tangible results are worth your (and our) time. We don’t leave you with fragments, we provide you with an integrated solution where each part of the puzzle makes a beautiful whole.


Verena Kloos
Strategic Design Consulting
M +49 171-124 5615


Materializing Brand Experiences

Turning the theoretic into the tangible

Design and aesthetics are crucial to your unique brand identity and create a lasting experience with your customers. Today, new materials are rapidly transforming the way everyday objects, from cars to consumer electronics, are made and understanding the best application of these new materials for your particular brand can be of critical importance to your unique identity

Our expertise goes far beyond material application and specification. A deep understanding of branding matters, cross-cultural expertise and acute artistic sensibilities set our clients on a road to enhanced emotional appeal and new sensory experiences for their customers.


Achieving the Competitve Edge

Tangible benefits

Working for clients across industries and different consumer cultures, we apply our meticulous and design-thinking driven process to everything we do.

We offer a range of services, from designing actual products or re-defining your internal workflow to complex strategic considerations and an inspiring work environment. Whatever we’re doing for you, we’re firmly focused on your unique strategic identity, creating value for you every step of the way.

Our affinity for what makes the difference now and in the future will give you the competitive edge in your market.

Industries, Clients & Services

Verena Kloos is honoured to have worked with Fortune 100 and 500 companies with a focus on creative intelligence and innovative design solutions. Her work is always guided by a belief that strategic pathways of sustainable growth should be based on an improvement of quality of human life.

BMW, Mercedes Benz, Mini, Rolls-Royce Motor Cars, smart car, Scania, Tata Motors, Volkswagen, Airbus, Dassault Aviation, Embraer, Boing Business Jets, John Deere, SC Johnson, Hewlett Packard, Microsoft, Singapore Airlines, Varian, Whirlpool and many more.

Trends & Future Insights
Brand & Design Strategy
Service & Interaction Design
Product Innovation & Content Strategy

Automotive & Transportation
Aircraft & Mobility
Consumer Electronics & Consumer Goods
Home, Environment & Hospitality