Rooted in the actual design process, design thinking denotes one fluid, interactive and holistic process. A rapid procession of prototypes serves to deliver proof of concept as we go along. This results in integrated solutions which benefit from early customer feedback and from the chance to root out misconceptions early. We start with thorough research executed by an interdisciplinary team of experts. Their findings provide the foundation for our process of mapping the future and creating the contextual framework within which our prototyping will take place.
Built into this process is the idea of “fail early and fail often” – rather than making an assumption at the start, working to fulfill it and then realize it was the wrong track all along, design thinking and its accommodation of “failure” guarantees the most effi cient and valuable outcome for your customers at any time.